What is Mori Bound?

Mori Bound is a philosophy - a testament to the human spirit’s capacity to find meaning in the darkest of moments. In this life of adrenaline that we live, we often find ourselves walking a dangerous line between life and death, often facing injuries that change the way we live. To those who don't understand, it may seem reckless - why put yourself at such risk? But to those of us who do, we know that life’s meaning is found at the edge of existence - where fear, pain, and struggle reveal what truly matters. We embrace our mortality and recognize that it's what makes life worth living. We recognize that our injuries are what make our health worth appreciating, and that our setbacks are what make our achievements feel so great. It’s because of this philosophy that even in the darkest moments of our lives, we find gratitude for what we do have - and in the highest, we remember that the temporality of everything is what makes it all worth it.

The name Mori Bound comes from the Latin phrase memento mori, meaning “remember you must die.” We are committed to sharing the stories of athletes who embody this philosophy, and to creating clothes that serve as a physical reminder of our mortality that anyone can wear on their body. Mori Bound will forge a culture where embracing death becomes a catalyst for a life filled with gratitude and purpose. For it is only by acknowledging the inevitability of death that we can truly understand what it means to be alive.